#I AM PLAYR WE R INTERACTIVE PROFESSIONAL#

We R Interactive worked together with the film company Big Balls Productions And Boss Reece for the interactive video elements of the game, the beta version of which took nine months to design and build. I Am Playr was revealed for the first time in November 2010, being billed as 'the first–ever point–of–view football game'. We R Interactive was originally backed by film producer Eric Fellner of Working Title Films and Fru Hazlitt of ITV. In December new features were added including free kick practice with Gary McAllister and appearances from Mark Noble.

#I AM PLAYR WE R INTERACTIVE PROFESSIONAL#

Several professional footballers make a cameo appearance in the game, including former Manchester United striker Teddy Sheringham, Tottenham Hotspur's Aaron Lennon and Arsenal's Theo Walcott. Revenue is generated by players purchasing equipment in game, and from brand sponsorship. Virtual in–game items can improve the performance of the main character, in particular the three main statistics of accuracy, power and curl.

The in–game football show 'Goal Mouth' also appears from time to time with Lee Dixon and Andy Townsend appearing as pundits. The season starts with the player character signing for River Park F.C., before moving on to the training ground to practise shooting skills. Between games there is the opportunity to gain match fitness points by completing training exercises.

In–match gameplay consists of scrolling text before switching to the first person perspective as the player character gets chances on goal. The main gameplay is in first person, with the player deciding the actions of the character on and off the football pitch who plays for the fictional football team 'River Park F.C.'.

I am playr we r interactive